Move over Bob! – Bob’s Business undergoes a brand refresh

Cyber security training and compliance awareness course providers Bob’s Business is thrilled to announce that it is smartening up its image. Bob’s Business, the online cyber education company has recently refreshed it branding and the infamous Bob character that has appeared on the companies logo for the last 10 years has been axed!

Bob’s Business uses a unique approach to get key information across by basing its teaching on relatable scenarios featuring a colourful cast of animated characters. So, many may question ‘Why would you remove a character that has so effectively engaged and changed the security behaviours of hundreds of thousands of users and helped so many organisations?

This rebrand was conducted to help the business showcase it’s wider training portfolio and achieves its aim of coming across as both professional and accessible to a wider range of industries.

The company has used its unique method of engaging training to help as an inspiration for the rebrand. Bob’s Business has also revamped its website to make it look more inviting to potential buyers of its cyber security awareness, GDPR, and compliance training courses.

The new website features an easily navigable layout and a mobile-friendly design to help visitors get the vital information they need as easily as possible. As well as a clean design, the site supports a new 24-hour live chat service so users can get in touch with the company’s responsive team with any urgent questions.

Bob’s Business will continue posting regular cyber security blogs containing all sorts of handy tips and analysis of the latest industry news and trends.

Founder and CEO of Bob’s Business, Melanie Oldham said: “We’ve worked really hard over the last few months to modernise the Bob’s Business brand to make it reflect us more accurately and show that our courses can help organisations in any industry develop a more security conscious workforce.”

“When we would talk to industry decision makers about our courses, a lot of them thought that our image was too quirky for them. So with this rebrand, we’ve toned that down in order to make us more appealing to a wider market while still staying true to our values.”

“We placed a lot of importance on making the visitor journey on our new website as streamlined as possible, and made it easy for users to get all the information they need about our courses.”

“Our mission is to provide memorable and engaging educational content that bridges the gap between IT and end users, and produces positive long-term behavioural change for our clients.”

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