Data protection law means that we can only use your data for certain reasons and where we have a legal basis to do so. Here are the reasons for which we process your data:
Orders & Quotes – We’ll use the details you provide to process any orders that you make with us using our websites, apps, or in-store. If we don’t collect this information we won’t be able to process your order and comply with our legal obligations. Our legal basis for this is contractual obligation.
Keeping Our Website Running: providing and managing your access to our website and services, personalising and tailoring your experience on our website and services. Our legal basis for this is legitimate interest (see below).
Improving Our Website: Testing features, interacting with feedback platforms and questionnaires, managing landing pages, heat mapping our site, traffic optimization and data analysis and research, including profiling and the use of machine learning and other techniques over your data and in some cases using third parties to do this. Our legal basis for this is legitimate interest (see below).
Marketing Purposes: We may send you emails and messages about new features, products and services, and content. You will always be able to unsubscribe from these. Our legal basis for doing that is either consent or legitimate interest (see below).
Answering Your Queries & Customer Support: We will use your email and contact details to answer your contact requests and queries. Our legal basis for doing so is contractual obligation.
Preventing Fraud & Crime: We use some data to protect our business and your account from fraud and other illegal activities (for example, we use CCTV to prevent crime; and we look for out irregular orders on our websites). Our legal basis for doing so is legitimate interests.