The Bob’s Business Infosecurity Europe Review
Infosecurity Europe is one of the biggest global cyber security conferences and every year the event comes to London for its annual celebration of the best that the cyber security and technology sector has to offer. Bob’s Business made its 7th appearance at the prestigious cyber security event which is hosted at Olympia London over the course of 3 days.
The event brought many established industry leaders and decision-makers to the nation’s capital and we were privileged to meet both old and new friends during our time hosting our stand, conducting live demonstrations and providing in-depth advice about our cyber security and GDPR training modules.
Ross Black, Business Development Manager at Bob’s Business, said: “This was my first time attending Infosecurity Europe and I was extremely impressed with what the show had to offer”.
“Having started in January this was my first experience of Infosec. It was great to meet lots of cyber security and IT professionals and discuss how we can help them build a more secure conscious workforce through our engaging and vibrant cyber security and GDPR eLearning courses.”
This year, Bob’s Business decided to provide the opportunity for visitors to win a fantastic range of prizes using their intellect and skill. The Bob’s Business booth ran a ‘Crack the Safe’ competition providing visitors the chance to crack the combination for the safe in an attempt to win a selection of amazing prizes worth over £1000, including the latest technology such as Amazon Echo Dots, Virtoba virtual reality headsets and Lego London sets. Across the 3 days we had over 30 winners who were successful in cracking the safe and winning a stack of prizes.
The Bob’s Business Rebrand
We also launched the Bob’s Business rebrand at Infosecurity 2018 to reveal our new look to the cyber security industry. The new look received fantastic praise with many commenting about the brand new modern look that appeals to clients old and new. This rebrand is being done to help the business achieve its aim of being both professional and quirky, a trait it values as helping it stand out in today’s market.
Infosecurity Strategy Workshops
On day 2 of the exhibition Bob’s Business took centre stage, as our CEO, Melanie Oldham hosted a presentation in the Strategy Talks Section, providing an insightful and impactful presentation on positive ways for Chief Security Officers and Senior Technical Officers to train their employees to become more aware of phishing emails and attacks utilising the Bob’s Business ‘Think Before You Click’ phishing simulations.
Melanie took the audience through examples of successful phishing simulations and training that Bob’s Business have provided and the positive impacts it has had on organisations, with some campaigns seeing up to a 75% reduction click rate in phishing emails.
This can minimise an organisations chances of being targeted for malicious means through high-risk individuals substantially as individuals learn from their own mistakes very quickly and begin to understand the consequences of engaging with phishing emails. If you’re interested in finding out more about our phishing simulations and training – you can find out more about Bob’s Business ‘Think Before You Click’ program here.
How to Run Successful Phishing Awareness Training
After the presentation, Melanie commented: “It’s great to have had the opportunity to speak at such a great event. Being able to share my knowledge, experience and passion for cyber security with so many people is a real pleasure.”
“This year’s Infosecurity Europe has been a massive success for Bob’s Business. We had lots of people visit our stand who were very interested in our cyber security and GDPR courses.”
“It was also really exciting to unveil our new look to visitors, many of who really liked our refreshed modern branding.”
Melanie’s presentation provided 5 key takeaway points on how to run a successful phishing awareness campaign in a way that will help your organisation learn and conduct themselves appropriately when engaging with suspected phishing campaigns.
- Keep the training simple
- Human issues need to be addressed with humanity
- Don’t underestimate the significance of compassion
- Encourage open, honest and transparent Communications
- Breakdown barriers to build trust
After the success of this years Infosecurity Europe Conference we’re already looking forward to next year’s event and we hope to see you there too!